Branding Photography

Whitfill Nursery has been a family-run business since 1946, built by generations of hardworking, genuine people. My goal was to capture that spirit—the plant enthusiasts and dedicated staff who make Whitfill the place it still is today.

Plant Photography

Signage for the Gardening and Chemical Area

Previously, products were lacking categorization and any type of signage. I worked with our specialized team to reorganize the products, batch like-items, create price labels, and provide overhead signage, that also allowed overstock to be hidden behind.

AMACO offers educational services that live at the heart of their brand. In 2017, I helped establish the AMACO/brent brand guidelines. When the company was ready to re-evaluate what was previously known as "AMACO Classroom," they brought me on as a freelance partner to lead the rebrand to AMACO Create.

I guided the AMACO team through three rounds of concepting before landing on the final logo. I was able to collaborate with their internal team to learn how they wanted the brand to feel, sound and look. With that information, in addition to market research, I built the brand guide book which consists of the brand foundational values, brand personality, and visual identity.

Brand Guidelines

Print & digital Assets

With those guides in place, the in-house team has been able to execute deliverables for workshops, state shows, and their upcoming website. As their needs evolved, I also helped build out some of those print and web assets.

Results: Increased brand awareness and conversions

The 60th anniversary campaign was successful in raising awareness of SLU’s School for Professional Studies. The data supports that the awareness media contributed significantly to both brand health and revenue goals. The results were as follows:

• 5.9 million CTV and cross-device video impressions throughout Missouri and Illinois

• 89% video completion rate

• 10.7% lift in brand awareness, 3.5% ad recall lift, and 4.2% lift in consideration

• 541% increase in brand PPC spend while reducing cost per conversion by 44%

• 1,050% increase in brand PPC conversions YoY

• 287% return on ad spend for the campaign

Key Results:

• 10.7% lift in brand awareness

• 1,050% increase in PPC brand conversions

• 287% return on ad spend

To read the full case study by Collegis Education

About Saint Louis University

Institution Type:
Catholic, Jesuit institution

Location:
St. Louis, Missouri

Student Enrollment:
13,500

Services:

• Unique campaign and brand messaging

• Video planning, production, and editing

• Creative direction and execution

• Paid media strategy and implementation

• Performance metrics for all assets

Progression of Motivational Mondays from 2017-2021

Website Placements

Direct Mailer

Sample of Images from the Shoot

Improving user experience to boost conversion rates

Situation: Website audit and restructuring

• User Confusion with Site Architecture: Programs and modality were organized by the University’s internal processes, not by how a user seeks out the information. This made it difficult and frustrating for a prospect to find what they were looking for.

• Duplicate Pages: Because information was organized under modality silos, some programs had multiple pages of nearly identical information. This duplicate content causes distrust by search engines and lowers the position in a search engine results page (SERP).

• No Program Finder: Program pages are often the most sought-after information on a college’s website. The University didn’t have a single source of all programs — or a way to sort and search them.

Results: Lift in web traffic and conversions

In order to increase web traffic and conversions, Collegis performed and implemented the following:

• On-Page Content Optimization: Degree and program pages were redesigned to increase consistency, visibility and conversions. Many had been thin on content, making it difficult for search engines to understand the value of a page and why they should make it visible as a search result.

• Improving Calls to Action (CTAs): Placement of CTAs within the application conversion path on the homepage and program pages made it simpler for prospects to apply and request information.

• Foundational and Technical SEO: Improvements were made in terms of basic website functionality, such as cleaning navigation, correcting 404 errors and redirects, addressing site speed, improving folder structure and breadcrumb navigation, etc., to drive additional relevancy and authority — and improve visibility within the SERPs.

• Local SEO: Simply establishing a consistent name, address and phone number across the website gave search engines confidence that they understand who our partner is, what they do and where they are located.

To read the full case study by Collegis Education

CHALLENGE:

Produce a fresh, modern look for the Brent wheel to present at NCECA. 

SOLUTION:

Our marketing team was inspired by Todd McLellan's bike knolling project that broke a bike down into every little piece. This new view of the brent wheel allowed us to show how every little piece matters to create a quality wheel. We created a few renditions for different media sources and presentations. 

poster

advertisements

video