AMACO offers educational services that live at the heart of their brand. In 2017, I helped establish the AMACO/brent brand guidelines. When the company was ready to re-evaluate what was previously known as "AMACO Classroom," they brought me on as a freelance partner to lead the rebrand to AMACO Create.
I guided the AMACO team through three rounds of concepting before landing on the final logo. I was able to collaborate with their internal team to learn how they wanted the brand to feel, sound and look. With that information, in addition to market research, I built the brand guide book which consists of the brand foundational values, brand personality, and visual identity.
Brand Guidelines
Print & digital Assets
With those guides in place, the in-house team has been able to execute deliverables for workshops, state shows, and their upcoming website. As their needs evolved, I also helped build out some of those print and web assets.
